WHAT WE DO
Food, Beverage and Travel Public Relations
Karen MacKenzie Public Relations develops comprehensive, cross-channel communications strategies to tell your story and build your brand. Whether print, broadcast or digital, we have the skill to craft compelling narratives that cast your brand in the most favorable light, and the relationships with key influencers whose endorsement is critical to gaining credibility with your trade and consumer audiences.
Sound communications strategy balances traditional and new media. The influence of implied editorial endorsement by trusted media sources remains priceless. Both trade and consumer audiences continue to rely on traditional media outlets for valuable information. Our approach utilizes the strong relationships we’ve built over decades with persuasive media voices across the spectrum, all aimed at building your brand.
Social Media Marketing and Management
We understand that in today’s fast-paced digital era of video consumption, texts, tweets, and “likes,” brands need to engage and communicate with an infinite stream of potential new customers – and we know how to reach them.
Our team can help you develop and facilitate a social media plan that will convert an audience into loyal customers that become invaluable brand messengers. Whether it be blogging, video and media sharing, social networking, social news and more, we can help your brand achieve online success.
Event Facilitation and Management
Karen MacKenzie Public Relations provides full service event management and marketing to the food and wine industries.
Our experienced team handles all logistics for food and wine tasting events as well as industry trade show and conference booth sponsorships. We are frequently asked to provide on-site spokesperson and public relations detail for various events and conferences.
Karen MacKenzie Public Relations regularly coordinates FAM (Familiarization) Tours with clients and their stakeholders to host media while visiting and touring destinations and brand facilities.
FAM tours are an ideal way to introduce your city, brand or business to key influencers – whether it be traditional media journalists or bloggers. Inviting these select audiences to experience your product, city or stakeholder assets first-hand, provides them with the ability to honestly endorse the brand based on personal experience – testimonial that consumers trust and value.
WHO WE ARE
Focused exclusively on food and wine public relations, as well as travel and hospitality communications, the Karen MacKenzie Public Relations delivers award-winning, brand-building media relations, event management, trade and consumer education, and marketing support to clients.
Having raised the national and international profile of brands for more than 30 years, our clients benefit from our team’s expertise in the specialty, organic and premium/luxury brand marketplace. Karen MacKenzie Public Relations integrated cross-channel public relations approach provides comprehensive brand awareness. We continually build and foster relationships with key players in consumer, trade and social media arenas that champion the brands we represent.
As a results-oriented team, MacKenzie Agency works closely with our clients to identify needs, set goals and produce results. We connect with target audiences by developing strategic and creative ways to tell your brand’s story.
Karen MacKenzie, president
Do one thing really well:
Credibility is key
Strategy + Execution = Results
Our reputation is the only asset that matters
Choose clients carefully